18 MARCH 2013
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BA has stepped up its price battle with easyJet at Gatwick. Now in command of the operations is Peter Simpson, previously Managing Director of CityFlyer at London City Airport, and more recently in charge of the successful bmi integration,
First introduced last month on just five routes British Airways is now offering a discount for travellers with cabin baggage only on all 32 short haul destinations available. BA says passenger reaction to the format has been positive. EasyJet charges £24 per bag per flight and allows one piece of cabin luggage. BA allows two pieces of hand items, a handbag or laptop bag plus another up to 56x45x25cm, the same dimensions as easyJet.
EasyJet now has allocated seating whilst for its rival this is not available until 24 hours before the scheduled departure time. BA provides a free snack and drink or, on morning flights, a breakfast (see also KPMG report). The new rates apply immediately for travel from 2 April.
A quick on-line check shows BA for the most part anything from £10 to £50 more expensive per sector. With Moscow introduced today (see below) easyJet now has 102 routes out of Gatwick. www.ba.com www.easyjet.com
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