10 SEPTEMBER 2012
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Post show research following last year’s EIBTM confirms that 57% of Hosted Buyers organise business travel. Organisers Reed Travel Exhibitions are to provide a specialist exhibitor pavilion at this year’s show 27-29 November (see BTN 13 August). There will also be a series of dedicated education sessions provided by the Association for Corporate Travel Executives (ACTE).
The new Pavilion at EIBTM will provide a dedicated meeting area for exhibitors to showcase their products to visitors and Hosted Buyers with a responsibility and proven budgets for corporate and business travel.
Graeme Barnett, EIBTM Event Director commented: “The incorporation of Business Travel to EIBTM is a logical extension to the current show profile and we are very excited about the new possibilities and increased return on investment that it will deliver for our exhibitors already operating in this field, as well as introducing new specialist buyers and suppliers to the event”.
EIBTM has also formed a strategic partnership with ACTE, the leading non-profit organisation which serves over 60,000 travel executives from across the globe. ACTE will deliver cutting edge education content at EIBTM with a dedicated seminar stream focused on professional corporate travel management for all of those involved in the business travel industry. www.eibtm.com www.firabcn.es
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