13 FEBRUARY 2012


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Article from BTNews 13 FEBRUARY 2012

HRS explains hotel reviews

Established in Germany in 1972 and now employing 600 worldwide, HRS (Hotel Reservation Systems) was once again at the Business Travel Show.

Following last week’s ruling by the ASA that TripAdvisor’s claims for its website is misleading, Managing Director UK, Jon West, points out that only guests who have made their booking through the HRS system and stayed at the hotel can make an evaluation.  He believes that the system is not only honest but infallible.

“Guests mark hotels in 14 criteria on a scale of 1 (poor) to 10 (very good), allowing the average values for the hotel to be calculated.  To ensure evaluations are up-to-date, scores awarded more than two years previously are not included in the published average for the hotel”. 

"When at least five customer reviews have been received, HRS calculates an overall score for the hotel, which is displayed in the hit list and gives the user a clear overview at a glance.  So that the customers can find customer evaluations that reflect them and their interests among the three million on the system, the reviews clearly show whether they have been submitted by private or business travellers, single people or couples”.

Mr West admitted that at the end of the day the hotel’s location was number one priority. www.hrs.com

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