7 OCTOBER 2019
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A new Wow Air from the ashes of the original, which collapsed earlier this year, is poised to take off within the next two weeks according to backers, with flights between Keflavik and Washington Dulles Airport.
US Aerospace Associates, led by entrepreneur Michele Ballarin, says it is aiming for mid-October as a start date for what is being called ‘Wow 2’ (see BTN 16 September). The airline will launch with two aircraft.
Ballarin has said she will be gearing up for a “massive” increase in flights over the summer after the quieter winter period allows the new airline some time to “find its feet”.
US Aerospace Associates moved in after the collapse of the original Wow Air to buy up the airline's assets, including the airline's product and logo, domains, booking systems, software, sales computers, uniforms, and most of its spare parts and tools.
Ballarin said later the new owner was putting in up to US$85m (about £67m) to revive Wow Air operations over the first two years as an Icelandic company with 49% US ownership, operating initially under a US AOC but applying for an operating licence in Iceland in due course.
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