BA adopts Brighton tower

The world's tallest moving observation tower, currently being built on Brighton seafront, has been named British Airways i360.

The airline has signed a five-year deal with the developers of the 162m Brighton beach attraction, which will be the world's first vertical cable car and the world's most slender tower. Passengers on approach to Gatwick will be able to see it from the air.

The tower will feature an 18m-wide glass viewing pod which will ascend to 138m to give 360deg panoramic views of Brighton and the Sussex coastline.

Lynne Embleton, BA director of strategy and managing director for Gatwick, said: “We fly to 67 destinations from Gatwick, and employ more than 2,500 staff in Sussex, so putting our name to the i360 and helping to promote the area made perfect sense.”

Also included in the tower will be a sky bar and 400-cover brasserie, hospitality rooms for 10-1,000 people, an exhibition, gift shop and an indoor play zone for children.

Flights will take 20min (30min in the evening) and cost £15 for adults and £7.50 for four- to 16-year-olds.  www.britishairwaysi360.co.uk

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All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum

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Rohan Alce, Haywards Heath

It's a shame that BA is associating itself with the ugly monstrosity already known locally as the "Eyesore 360". A real blot on the Brighton seafront.

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