12 OCTOBER 2015
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Ritz-Carlton has been named in a new survey as the world’s most popular luxury hotel brand. Results of the study were released this week by London-based consultancy Luxury Branding, based on an independent analysis of 2.25m online consumer-generated reviews on TripAdvisor.
The recognition comes two months after Ritz-Carlton was named top luxury brand for guest satisfaction in a US survey of hotel guest satisfaction.
The hotel company topped its own highest rating from 2013 by an additional 11 points, bringing total points in 2015 to 892 out of a possible 1,000. Ritz-Carlton has achieved the title seven out of nine years, and holds the highest ranking achieved to date by any luxury brand.
The company operates 90 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean and has more than 40 hotel and residential projects under development around worldwide. www.ritzcarlton.com
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