7 SEPTEMBER 2009
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SOUTHWEST AIRLINES, the world’s largest airline by passenger numbers, is for the first time to copy an innovation pioneered this side of the Atlantic. The airline does not assign seats. From now onwards premium passengers will still be allowed to board first but for $10 'earlybird' customers can reserve a boarding position which will allow them to jump the queue, secure a seat of their choice and find space in the overhead locker for their travelling items. As things stand Southwest has so far refused to charge passengers for carry on bags and allows for up to two free hold items with a maximum weight of 23kg. www.southwest.com
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