8 JUNE 2015

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Article from BTNews 8 JUNE 2015

Alitalia rebranded

Milan Malpensa (MXP) seems to be the popular Italian airport for presentations.  Straight after the easyJet Innovations day last Thursday Alitalia followed on the Friday introducing its new brand, new aircraft livery and new visual identity to its employees, press, and key corporate customers in the north of Italy.

At events at Milan Malpensa Airport, the airline also announced product upgrades across all classes of service on its international wide-body fleet with the aim of repositioning itself on the world stage and returning to profitability.

The new developments mark a major milestone for Italy’s national airline, as it revitalises its business across all areas of its global operations. 

James Hogan, Vice Chairman of Alitalia and President and Chief Executive Officer of Etihad Airways, and the man behind the 49% Abu Dhabi stake in the airline said: “The old Alitalia was a great brand but a challenged business.  Now we are well on the way to seeing the rebirth of this iconic airline, in a new era of commercial success.

“The steps taken by Alitalia’s senior management team over the last five months are to be applauded.  What we see here today is a business growing in confidence.  The future is bright for the new Alitalia.”

Showcased was a Boeing 777-200 in a redesigned livery.  www.alitalia.com

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