London car sharing

Ford Motor Company has begun making its London-based GoDrive car-sharing service available to the public.  The service offers flexible, practical and affordable access to a fleet of cars for one-way journeys with easy parking throughout the city.

The project started as one of more than 25 experiments that form Ford Smart Mobility, Ford’s plan to use technology and innovation to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data.

Intended to complement existing transport systems for integrated journeys, GoDrive is the only car-sharing service offering one-way trips with guaranteed parking.  It is very much pay-as-you-go and by the minute covering congestion fees (none for the electrics), insurance and fuel.  Drivers use a smartphone app to reserve and access a car. 

The pilot experiment launched with 100 registered members accessing zero-emission Ford Focus Electric (half the fleet) or low-emission Ford Fiesta 1.0-litre EcoBoost models from secure parking hubs near major public transport locations, such as Waterloo and Victoria railway stations.  Ford is now inviting 2,000 people to register for a free expanded service offering 50 cars across 20 locations.

Ford is offering free membership and a £20 free driving credit to new members who sign up to the GoDrive beta test programme.    www.go-drive.com

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