British Airways offers free flights

BRITISH AIRWAYS surprisingly carried 1% more passengers in July than the same month a year ago.  The airline, which last week reported its first ever Q1 loss and said it saw no signs of an industry recovery, improved its load factor 3.1% to 84.6%.  However premium passenger traffic fell 11%, not as much as the 17% in the previous month, but a serious decline.  In the face of these figures the airline has introduced "Face to Face", a long term campaign to boost economic growth in the United States by offering 1,000 American business people the opportunity to travel overseas on BA flights to conduct face-to-face meetings with their business partners.  This is the US version of the Backing Britain campaign that the airline launched earlier this year. www.ba.com

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