11 NOVEMBER 2013
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WOW air, the Icelandic based low-cost carrier, will add transatlantic flights to its schedule with the launch of services to Boston in spring 2014. The airline plans to market Gatwick – Boston direct using Reykjavik (KEF) as a short stopover. It is already established on the Gatwick – Reykjavik route with twice daily flights.
Flight time LGW – KEF is 2hrs 55mins and KEG – BOS 5hrs 40mins using 174-seat Airbus A320 aircraft in a 3+3 layout. It is the only airline on the Gatwick sector and competes with Icelandair to and from Boston. The through service is daily except Saturday.
WOW air was founded in 2011 by entrepreneur Skúli Mogensen, whose extensive business background is largely in technology and telecoms in Iceland, Europe and North America. WOW air is entirely owned by Mogensen, debt free. In October 2012 WOW air took over the flight operations of Iceland Express.
The airline has grown rapidly, doubling in size since last summer. Last year, WOW air carried around 90,000 passengers; this year the passengers will be around 450,000 and 2014 estimates show 720,000, by which time it will be operating five A320s to most Western European capitals. www.wowair.co.uk
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