11 NOVEMBER 2013


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Article from BTNews 11 NOVEMBER 2013

An Airline. But which airline?

Air New Zealand has signed a deal licensing its Skycouch seat product to a large airline based in Asia.  No doubt we will learn in the fullness of time.  Some years back ANZ did the reverse, buying the Upper Deck product from Virgin Atlantic. 
This is the first licensing agreement for the Skycouch and follows the expiry of the exclusivity period Air New Zealand adopted at the launch of the revolutionary new product in 2011.

The Skycouch is a row of three Economy seats that together adapt to create a flat flexible space to stretch out and relax in.  It was developed as part of a three-year innovation process to re-invent the long haul flying experience.

Air New Zealand’s Chief Executive Officer, Christopher Luxon, says that the Skycouch has really stood Air New Zealand apart from other airlines. 

“We took a deliberate decision to keep the product exclusive to our own customers initially and families in particular have really appreciated the extra space and flexibility it offers.  In fact we’re so pleased with the performance of the Skycouch, we’re including 14 Skycouch rows on our new 787-9 aircraft arriving mid next year”.

Under the licensing agreement Air New Zealand is not able to name the Asian-based carrier until next year. www.airnewzealand.com

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