21 OCTOBER 2013

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Article from BTNews 21 OCTOBER 2013

Iberia’s new image

By no means out of trouble following some very poor financial results, but well on the way to recovery according to Willie Walsh, Chairman of holding company IAG, Iberia has revealed its revised image.

Implementation of this new representation, starting at the end of November, will constitute a change in Iberia products and an improvement in customer service quality.
 
At a presentation Iberia’s CEO, Luis Gallego, noted: “It’s not just a matter of changing the company logo, but of bringing the new image to every corner of Iberia, so the change will be perceived in all our products and the service we provide to our customers”.
 
Iberia said that the planning of a new brand strategy called for exhaustive research.  The design process involved interviews with nearly 9,000 people, both customers and employees, and a thorough analysis of the airline industry, with the participation of several company departments, and advice from Interbrand, leading Spanish and international brand consultants.

In mid-November Iberia will introduce its fifth Airbus A330, which will be the first with the new livery in place.  It is equipped with an all-new business and tourist class cabin interior. www.iberia.com

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