14 OCTOBER 2013
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Developed in partnership with Travelport, OAG chose last week’s World Routes at Las Vegas to unveil ‘Traffic Analyser’ aimed at airports, tourist boards and financial institutions.
Whilst OAG has supplied data to the airline industry since its early days this new product analyses passengers originating and arriving at a particular airport, load factors on each flight and market size. All data can be presented in a report format or through an integrated mapping function.
Toulouse Airport is the first airport customer to sign up and Choose Chicago the initial tourism bureau.
For airport route development teams it provides an ideal means of calculating the size of the passenger market between airports, countries and regions; developing comparative analysis against competing airports; forecasting passenger traffic for existing or potential services; and monitoring the revenue performance and profitability of routes.
For tourist boards, it can be used to understand how many air travellers are visiting their destination, how they are getting there and how they compare to rival locations. Investment banks and private equity firms involved in the sale or purchase of an airline or airport can utilise the product to understand the current performance of the asset, analyse trends and develop detailed forecasts. www.oag.com
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