23 SEPTEMBER 2013
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Madrid now has a third Travelodge. Travelodge Madrid Alcala is sited in the city’s Julian Camarillo commercial district, about 15 minutes from Barajas International Airport it is its sixth hotel in the country.
In May Travelodge opened its largest hotel in the country – Barcelona Poblenou, a 250-room property (See BTN 20 May).
Paul Harvey, Travelodge’s Managing Director, said: “The budget hotel concept is a growing success in Spain. All of our Spanish properties are trading well. As a result of the double dip recession in Spain, we have seen a significant rise in corporate and leisure Spanish travellers switching from high end hotel brands to Travelodge.
“We believe the opportunity to grow in Spain is still huge as the branded budget hotel sector represents just 2% of total hotel stock. This is substantially lower than other European countries such as France which is 24% and the UK which currently stands at just under 20%”.
Madrid Alcala Travelodge features the company’s new room design including a king size bed which is deemed in the industry as the ‘Rolls-Royce’ of beds as used predominately by luxury hotels worldwide.
With opening of Travelodge Madrid Alcala, the company now has 517 hotels which includes 500 in the UK, 11 in Ireland and six in Spain. www.travelodge.co.uk
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