22 JULY 2013
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First it was visiting the cinema, then it was eating out in a restaurant, now going solo on holiday is fast becoming not only more acceptable but also the preferred option for many women. The number of females travelling alone is on the rise according to figures from specialist international marketing organisation Small Luxury Hotels of the World (SLH), which has seen interesting trends in sole occupancy across the breadth of its diverse portfolio.
SLH says the solo woman is clearly growing in significance for the travel industry and as more women gain the confidence to explore alone, hotels need to recognise the potential of making a concerted effort towards her needs.
The SLH properties in the UK and USA are the most popular for solo travellers of both genders. Following this, Australia is a favourable destination for solo female travellers.
Since this issue of BTN is written aboard cruise liner Norwegian Epic it is interesting to note that Norwegian have invested in single’s travel by putting aside 128 cabins specifically for singles (male and female) and have a lounge at the centre of this area dedicated to passengers travelling without partners. This is obviously successful as they have replicated it on their newest ship ‘Breakaway’. www.slh.com
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