22 JULY 2013
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Whitbread Plc is to introduce a new hotel concept ‘hub by Premier Inn’. The brand will target major UK city centres such as London and Edinburgh, with the first ‘hub by Premier Inn’ to open next summer on St Martin’s Lane, in the heart of theatreland.
‘hub by Premier Inn’ is a new generation of compact, city centre hotels with ingenious, contemporary room design that offers and excellent connectivity that offers good value for money and appeal to customers for whom price, location and design are more important than space.
At 11.4sq m a ‘hub’ room is compact, and thanks to its innovative design every centimetre is optimised with a desk that folds into the Hypnos pocket-sprung bed, luggage storage under the bed, an en suite bathroom with power shower, free wi-fi and a 40 inch smart screen TV.
‘hub by Premier Inn’ will be the UK’s first hotel with its own app, letting customers control their hotel experience. Customers can book and check-in online, as well as pre-select their room temperature TV/radio and light settings. A deli-style restaurant is planned. St Martin's Lane (167 rooms) will be followed by Goodge Street (179 rooms) and with further central London properties planned for 2015. www.premierinn.com
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