SITA unveils next-generation passenger services system

Once again clashing with the Paris Air Show, SITA unveiled Horizon, what it calls “the next generation passenger services system (PSS)”, at its IT Summit in Brussels. The Geneva-based organisation is the air transport industry’s technology provider.

In 2010, fewer than 40% of airline sales were made through direct channels.  By 2016, airlines expect that to rise to 67%.  The PSS lies at the heart of the airline: it is the engine that drives the business.

Francesco Violante, SITA's CEO, said: “Today marks a milestone for our industry.  The legacy systems that supported everything from reservations, to departure control and inventory management have served us well.  But we are in a new era of technology, lifestyles and customer expectations, forcing rapid change both on airlines and us as their technology provider.  Airlines need systems that are agile.  Passenger management and distribution solutions must be able to respond to individual situations, so airlines can fully exploit customer opportunities happening in real time”.

During the two-day event hundreds of senior airline industry executives were able to try ‘hands on’ Horizon which is now being rolled out while extensive usability and performance testing continues with key users.  Further application deployments are planned for later this year. www.sita.aero

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