Southwest Airlines adds TV

With New York-based concept rival Jet Blue very much established as a free in-flight TV supplier, Southwest Airlines, the world’s largest budget carrier, has taken the major step to copy, but without screens.  Southwest is deemed the creator of low-cost air travel and has been copied by Ryanair amongst others.  It remains to be seen if free TV takes off in the much more complicated European airspace.

Southwest Airlines has partnered with DISH – a leading pay-TV provider – to make this service available to travellers with internet-ready personal devices on wi-fi equipped flights.  The airline currently has 400 such equipped aircraft, on which live TV and up to 75 on-demand shows will be accessible.

“Southwest Airlines continues to innovate and evolve our onboard customer experience”, said Kevin Krone, Chief Marketing Officer at Southwest Airlines.  “We started with wi-fi and now have expanded to television.  This new offer puts free television in the hands of our customers.  Just one more way Southwest offers more value at 37,000 feet”. www.southwest.com

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