Facebook and Adara

Adara Inc, the California-based data operation focussed on targeted traveller audiences, chose the panoramic view at London Centre Point to announce its participation in Facebook Exchange, a real-time bidding solution for advertising on the world’s largest social network.
 
In joining the Exchange, Adara allows consumer brands to connect with travellers on Facebook to deliver highly relevant advertising to them in a timely way.  Advertisers using Adara’s proprietary marketing platform are able to precisely target travellers using Facebook, based on their recent travel search and booking activities.
 
Adara receives real-time search and booking data directly from 45 of the world’s leading airlines, hotel and travel distribution companies.  Adara says it is the first company to make available such a massive volume of rich, pure travel data to marketers for smarter targeting decisions in digital ad campaigns across web, mobile and social media platforms.
 
“We’re excited to participate in Facebook Exchange”, said Layton Han, Adara’s CEO.  “Advertisers on Facebook are now able to leverage this type of robust, first-party data to reach the right travellers with the right message at the right time”. www.adaramedia.com

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