8 JULY 2013

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Article from BTNews 8 JULY 2013

Flying butler by Deep Blue

Serviced apartment provider Deep Blue has launched Flying Butler Apartments, a novel extension to its brand.  What makes Flying Butler different is that service is bespoke to each client’s own requirements.  It offers guests a range of personalised concierge services, including transfers to and from any London airport or train station, personal meet and greet, additional housekeeping and a dry cleaning service.

Deep Blue offers over 5,000 fully furnished serviced apartments across the UK.  In a rapidly expanding market serviced apartments often have around three times the floor space and are claimed to be 10% to 35% less expensive than equivalent hotel rooms.  They offer boutique-style elegance and spacious living, with fully fitted kitchens and an open plan layout.  Some even have private balconies or gardens.

The company’s strapline is ‘the living is easy’ and it maintains that it does not try to be a hotel, nor to be ‘home from home’, recognising that the experience of a real home can’t be replicated.  What it does offer clients is ‘the next best thing to home’.  Deep Blue Apartments was established in 1999 and is a founder member of the Association of Serviced Apartment Providers (ASAP). www.deepblue-apartments.com

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