1 JULY 2013
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Part of the French Accor Group, which includes Formule 1, Ibis, Mercure, MGallery, Novotel, Pullman and Sofitel, is expanding fast.
In London last week Accor CEO Yann Caillère declared: “Mercure is essential for the group’s expansion particularly driven through franchises and managed hotels. The brand is now opening a new page in its history. Thanks to the work carried out in partnership with our franchisees and to its powerful distribution, Mercure is increasing its attraction for hoteliers and guests alike and injecting new impetus, modernity and innovation into midscale hotels”.
Mercure claims to be the leader in this area with more than 700 properties with a target of 1,000 hotels within five years
Network growth (over 75% through franchises and management contracts) has mostly been achieved by converting existing hotels and focuses on reinforcing Mercure’s leadership position in its key markets of France (232 hotels), Germany (112 hotels), and the United Kingdom (73 hotels), expanding in Brazil (64 hotels) and Australia (63 hotels).
In 2012, Mercure established footholds in Russia and South Korea. In 2013, it will launch its first establishments in Turkey and Sweden. Mercure plans to open a total of 53 new hotels in 2013. www.mercure.com
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