SAS launches new concept

As previewed by Business Travel News (see BTN 1 April), SAS has launched its brand new service concept: SAS Go and SAS Plus, to replace Business Class, Economy Extra and Economy Classes.

“The service classes that were created 30 years ago do not reflect the needs of the modern traveller.  Time is now in short supply for most people, and our passengers want time efficiency and attractive prices, without any hidden charges.  SAS Go and SAS Plus meet both of these needs”, said Richard Gustafson, CEO and Group President of SAS.

SAS Go always includes a checked bag at no extra charge, newspapers, coffee or tea on board (and breakfast).  SAS Plus offers two checked bags, SAS Fast Track, lounge access, meals and drinks on board, as well as double the number of EuroBonus points.  The move to SAS Go and SAS Plus also includes a brand new concept on board, with the traditional aircraft tray being replaced by what is termed “an airborne café”. www.flysas.co.uk

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