1 APRIL 2013

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Article from BTNews 1 APRIL 2013

SAS goes one class

Scandinavian Airlines (SAS) is to move away from the traditional airline class model with a new approach to its fares and cabins.

Instead of First, Business and Economy Class the airline will offer the SAS Go and SAS Plus options on flights in Scandinavia and Europe for passengers from June.  SAS Go fares will include a checked bag and hot drinks onboard.  SAS Plus will include two checked bags, SAS Fast Track, lounge access, meals and an alcoholic drink service. 

Its onboard concept will change with its food to be replaced by a café selection available to all passengers.  Presumably cabin staff will be aware of each passenger’s ticketing and catering.

In a statement regarding the new concept, the airline said that it had devised the new products with their customers to “meet the increasing demand for smoother and more time-efficient journeys for both leisure and business passengers”.

The changes are part of SAS’s 4Excellence Next Generation plan to turn its operations around, which has included job losses; contract negotiation and restructuring some departments. www.flysas.com

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