Avianca becomes Avianca

One of the oldest airlines in Latin America, with a history going back more than 90 years, Avianca, is to become what the airline terms ‘New Avianca’ combining the operations of Avianca, TACA Airlines, Aerogal, and Tampa Cargo.  The carrier, based in Bogota (Columbia), has been a member of Star Alliance since 2012.

This new image integrates cultures from all the airlines and will be displayed in over 160 aircraft, 14,000 seats onboard, 214 ticket offices, 100 airports, VIP lounges in 25 countries, as well as the corporate buildings in the Americas and Europe.  It will also uniform over 13,000 employees with client service positions – out of the 18,000 total – and identify with a new integrated website, social networks, onboard reading materials, and corporate communications media in general.

Fabio Villegas, CEO of Avianca Holdings, said: “More than 5,100 weekly flights operated on a modern fleet enable us to help our travellers reach 100 destinations in 25 countries throughout the Americas and Europe, provide access to 21,900 daily flights served around the world by Star Alliance member airlines, be preferred by more than 23m passengers who choose our services yearly for their travel plans and the transportation of 300,000 tons of goods.  This motivates us to assure the 'new Avianca', as the leading airline in Latin America preferred by the world’s travellers”, quoted the executive. www.avianca.com

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