27 MAY 2013

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Article from BTNews 27 MAY 2013

Yellow Line

The name may not be promising, Yellow Line synonymous with traffic problems, but perhaps whoever thought up the title of the store has equated it to ‘parking’ in the shop whilst waiting at an airport.

This month will see the launch of The Yellow Line, an innovative new luggage concept store, at Luton Airport.  It is a joint venture from luggage retail brand leader Rolling Luggage and the VF Group. 

The Yellow Line’s philosophy is to bring together the very best urban and adventure luggage brands under one roof, in a unique shopping environment.  The store is aimed at discerning travellers who are looking for robust yet stylish luggage solutions.

Through thoughtfully designed, easy in store navigation and eye-catching visual merchandising, yellow lines throughout the store lead customers to find the right luggage for their specific journey and beyond.

Rupert Lawrie, Commercial Director of Luton Airport, commented: “The opening of The Yellow Line concept store at London Luton, as well as being a world first, is a significant step along our path to a major upgrade of the retail and catering mix at London Luton.  The addition of such exciting brands, such as North Face and Napapijri will have great appeal to our discerning passengers”. www.rollingluggage.com www.london-luton.com

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