IATA's Bisignani in book launch

Today (20 May) sees the launch of former IATA Director General and CEO Giovanni Bisignani’s semi autobiographical book Shaking the Skies.  It is bound to be controversial.
 
Bisignani became Director General and CEO of IATA following the 9/11 terrorist attacks.  He made it his mission to break up the rules of the game that had been drafted at the end of WWII.  His achievements led to the transformation of the airline business and the travel experience.

He presents a unique analysis of what happened in the immediate aftermath of the twin towers attack and the subsequent worsening of the security checkpoint process for passengers.  Bisignani championed a new risk-based precautionary idea that looks for bad people and not just bad objects.  At his last IATA AGM in 2011 in Singapore, Bisignani was able to present “Checkpoint of the Future”.  The concept has been accepted by the United States, the European Union and the International Civil Aviation Organization.  Fully automated it will be introduced in phases beginning in 2014 and do away with the 100ml liquid rule.
 
Shaking the Skies is claimed to be the book for those who want to understand what makes the industry tick.  www.goldmercury.org  www.iata.org/whatwedo/security/pages/checkpoint-future.aspx

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