Singapore takes on Dubai

In a move clearly aimed at competition from alternative airlines based in the Gulf area (and now Australia too), Singapore Airlines is amending its sales agency distribution strategy.  IATA agents will now have available the very best fares.
 
Wilson Yong, General Manager UK & Ireland, Singapore Airlines, said: “Since I took over the General Manager’s role in January, I have been holding regular discussions with our valued trade partners.  As a result, I am delighted to announce this change to our distribution strategy, which seeks to further strengthen and expand our existing relationships within the travel agency community”.
 
Singapore Airlines operates four daily non-stop services between Heathrow and Singapore, in addition to a daily flight from Manchester.  Together with its subsidiary SilkAir, Singapore Airlines now flies to 97 destinations in a total of 36 countries.

As part of the new Summer Schedule, connections to Australia have become even easier, with flights from Singapore to Melbourne increasing to four times daily and flights to Adelaide increasing to 12 times weekly.  These changes take effect from 1 July and are in addition to existing flights to Brisbane, Darwin, Melbourne, Perth and Sydney. www.singaporeair.com

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