8 APRIL 2013


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Article from BTNews 8 APRIL 2013

Basketball for Turkish Airlines

ESPN, the global television network majority owned by Walt Disney, together with Turkish Airlines, have announced an innovative production partnership and multi-platform sponsorship deal. 

The collaboration is centred on Basketball Capitals presented by Turkish Airlines, a new documentary series profiling the culture and passion for basketball within the world’s most iconic cities.
The new promotion takes viewers on a journey through four premier destinations served by Turkish Airlines: Athens, Berlin, Istanbul and Madrid.  The series helps illustrate the strong relationship Turkish Airlines has with European sports through first-hand accounts and profiles of the Turkish Airlines' Euroleague teams that call these destinations home, including Real Madrid, Alba Berlin, Besiktas JK Istanbul, Fenerbahce Ülker Istanbul, Galatasaray Medical Park, Anadolu Efes Istanbul, Olympiacos Piraeus, and Panathinaikos Athens.
Illustrating the cities further will be special in-content vignettes, titled 'Turkish Airlines City Voices', providing viewers with another look at what makes each city a sought-after travel destination.
“Basketball is a global sport and we’re pleased to extend our commitment with the Euroleague and work with ESPN on the creation of Basketball Capitals”, said Faruk Çizmecioðlu, Chief Marketing Officer of Turkish Airlines.  “The series provides the perfect opportunity to showcase the basketball fandom in some of the great cities in Europe, where we proudly serve over 70 destinations". www.turkishairlines.com

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