1 APRIL 2013
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IHG (InterContinental Hotels Group) has introduced free internet for all loyalty card members worldwide. It is not the first major group to do so (Radisson offers all clients courtesy internet), but the announcement is a success for BTN and other publications who have been campaigning for this to be complimentary at all hotels.
At London’s St Pancras Station users of the adjoining Marriott Renaissance who do not wish to pay internet charges only need to step outside and either find a seat or use one of the many cafes to link up with the world wide web.
Here is some interesting new research commissioned by IHG:
• 43% of adults surveyed said that they would choose not to stay in a hotel that charged for internet.
• 23% of respondents said that free internet in rooms and throughout the hotel is the most important amenity when staying in a hotel for business, compared to 7% who chose room service.
• Travellers from China placed the most importance on online connectivity – with nearly half (47%) listing it as the most important thing to them when staying in a hotel for business, followed by those from Russia (26%), the US (23%) and India (22%).
• Travellers from the UK (18%) and the US (14%) both listed paying for internet as the second most annoying thing when staying at a hotel after noisy guests (22% and 24% respectively). www.ihg.com
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