25 MARCH 2013
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Don’t be surprised if a member of the cabin staff accosts you with an iPad on one of Malaysia Airlines’ twice daily A380 services from Heathrow to Kuala Lumpur.
The iPads are part of SITA's innovative digital cabin crew solution, CrewTablet, which will enable crew members to quickly and easily access passenger and operational data. Malaysia Airlines’ crew members will trial the new solution – which the airline has branded MHcrew – for six months. MHcrew is much more efficient than traditional paper-based processes, enabling accurate, timely and superior service delivery to passengers.
Malaysia Airlines’ in-flight supervisors will use CrewTablet to access a host of information, including weather reports, seat layouts, frequent flyer programmes, flight connection information and safety manuals, with the touch or swipe of a screen.
Cabin crew processes are normally paper-based. With CrewTablet, a larger reserve of up-to-date information is available to the crew to deliver customer care, helping better manage issues and improve service. Training only takes one hour.
CrewTablet will also enable Malaysia Airlines to conduct passenger surveys using iPads, rather than on paper. Survey results and feedback can be derived daily instead of monthly, hence providing the opportunity to quickly enhance or change service delivery accordingly. www.sita.aero www.malaysiaairlines.com
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