4 MARCH 2013
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Virgin Atlantic has confirmed that its new domestic airline will be called Little Red and will launch from Heathrow, on 31 March to Manchester, 5 April Edinburgh, 9 April Aberdeen. There will be four daily round-trips between Heathrow and Manchester, six Edinburgh and three Aberdeen. The flights will be branded ‘Little Red’ and will be flown and operated by Aer Lingus Airbus A320s.
Customers will be allowed 23kg luggage check-in, pre-assigned seats, complimentary snacks and drinks and hot breakfasts on early morning flights.
Sir Richard Branson, Virgin Atlantic's Founder and President, said: "Virgin Atlantic has been on an incredible journey since we started with a single plane 29 years ago.
"Little Red represents the next step on that journey as we go head to head with British Airways to provide domestic flights that deliver Virgin Atlantic's rock and roll spirit as well as real value for money”.
"The European Commission recognised that a British Airways monopoly would be undeniably bad for consumers and Virgin Atlantic Little Red will stop British Airways dominating routes and driving higher prices".
Little Red flights will operate to and from Heathrow Terminal 1 and connect with Virgin's international services from Terminal 3. www.virgin-atlantic.com/Little_Red
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