25 FEBRUARY 2013

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Article from BTNews 25 FEBRUARY 2013

SITA Future Flying report

Over the next three years the way we travel will change significantly, fuelled by innovation in IT – used by airlines, airports and passengers.  This is according to SITA, the air transport communications provider, in a report named Flying into the Future.

By 2015, both airlines and airports expect the web and the mobile phone to be the top two sales channels.  Passengers are asking for a more personalised buying experience.  Alaska Airlines is one of several airlines with a travel app that alerts fliers to late deals for social trips.
 
Passengers will take more control.  By 2015, 90% of airlines will offer mobile check-in – up from 50% today.  Passengers will use their phones at boarding gates, fast-track security zones and to access premium passenger lounges.  Japan Airlines’ Touch & Go Android is one example of an app, allowing passengers to pass through boarding gates using their enabled phones.

Customer services will become more mobile and social.  By 2015, nine out of 10 airlines and airports will provide flight updates using smart phone apps.  Edinburgh Airport is one of several airports with apps that help passengers plan their journeys to and from the airport, track their flights, access terminal maps and reserve parking spots before they arrive. www.sita.aero/content/flying-future-2015-passenger-experience

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