4 FEBRUARY 2013
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Twinings and British Airways are promising to transform tea in the air with an innovative new blend of the nation’s favourite drink, specifically designed to enjoy at altitude. The world famous tea maker dates back to 1706 and still is resident in its original Fleet Street, London, premises.
With research to prove that taste can be reduced by up to 30% at 35,000 feet, the airline commissioned Twinings to come up with a teabag that would taste as good in the sky as it does on the ground.
Kate Thornton, BA Head of Product and Service, said: “British Airways has decided to lead a campaign to improve tea in the air. With an incredible number of teas available from around the world, there is a real opportunity to create innovative new flavours, perfect for flight. At British Airways we serve 35 million cups a year and we are proud to have what we believe is the best traditional British cuppa in the air”.
The new tea is a blend of Assam, Kenyan and high grown Ceylon tea. A bias towards the Assam produces a well-rounded, full-bodied blend, while the Kenyan gives it strength and lift and the Ceylon adds flavour. www.ba.com www.twinings.co.uk
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