3 DECEMBER 2012
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The UK’s largest airline, in terms of passenger numbers, and the most profitable, easyJet, has confirmed that it is now an all allocated seat air carrier.
easyJet has successfully trialled the system since April 2012. You either pay for the seat you want, assuming it is not sold, or take the one allocated by the computer, which tries to put all those on the same reservation together.
Without doubt, and very quickly, passengers will forget the mad scramble to be the first in the queue and the wait whilst those first on board blocked the gangway as they stored their luggage.
The trial flights delivered improved passenger satisfaction without impacting easyJet’s ability to deliver punctuality. Research showed that 71% of passengers believe that allocated seating is better due to the improved boarding experience, while over 60% said that they are more likely to fly with easyJet in the future as a result.
UK Sales Director Paul Simmons commented: “This is the single biggest change the airline has undertaken in its history and an example of easyJet trying to do all it can to make travel easy and affordable for our passengers. Allocated seating provides a better boarding experience”. www.easyjet.com
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