12 NOVEMBER 2012
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A poll conducted by consumer interest site Budget Airline Watch and global flight search engine WhichBudget suggests that budget airlines are appreciated by two-thirds of customers for providing good value for money but only a third think they offer quality customer service. Meanwhile, Ryanair was widely lambasted for providing the worst service.
While 62% of respondents agree "budget airlines offer good value for money", only 32% agree they "offer good service".
In an industry which is being forced to make extras and hidden charges visible, a mere 34% of respondents think it is easy to see the final price of a flight when making a booking. Greater transparency is now the watchword.
When it comes to the best food served in-flight (by budget and non-budget airlines), BA and easyJet – which has recently upgraded its Bistro menu – were flying neck-and-neck with 25% and 24% of votes respectively. Virgin gained third place with 15% of votes.
As for "best customer service", easyJet led the field with 33% of votes, followed by BA with 24% and Virgin with 14%. In the category of "worst customer service", Ryanair had a resounding landslide 'victory', attracting 77% of votes. BTN’s label “The world’s most annoying airline” seems well justified. www.budgetairlinewatch.com www.whichbudget.com
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