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15 OCTOBER 2012

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Article from BTNews 15 OCTOBER 2012

Lufthansa’s busy week

It has been a busy week for Lufthansa with the opening of Frankfurt’s new A-Plus Concourse and the confirmation that it will merge its German point-to-point services not operating through Frankfurt and Munich under the Germanwings brand.

With the enlarged passenger area Frankfurt now offers Lufthansa clients a choice of 13 upgraded lounges, both Schengan and non-Schengen, plus the separate First Class Terminal.  The lounges for the most part are available to all Star Alliance travellers connecting through the airport. The A-Plus Concourse offers shorter walking distances, faster transfer processes and modern lounges.

With Germanwings the plan is to reposition the airline as a quality product “reasonably priced but not cheap”  in the low-cost segment. 

Lufthansa’s Group Chairman and CEO, Christoph Franz, commented: “With this strategic move we are establishing an important precondition for restoring our European flight operations to profitability.  With an enhanced brand identity and a corresponding product, Germanwings will combine all our point-to-point operations outside our hubs in a separate company".

Germanwings’ extended flight schedule and its new brand identity will be fine-tuned over the coming weeks and will be presented in December 2012.  www.lufthansa.com

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