BA’s experimental service

As part of its £5bn investment programme to make travel more comfortable and convenient for customers, British Airways is trialling a new service which will allow customers to use an automatic check-in service.  Indications are that it could change the future of airline check-in, as it is known today.

Frank van der Post, British Airways' Managing Director of Brands and Customer Experience, explains: "Customers have so much to think about prior to a trip, be that finishing up in the office or getting the kids' suitcases packed.  We’re aiming to give them one less thing to think about by giving them the choice to be checked in automatically and sent their boarding pass electronically.  Then they just need to drop off any bags and make their way to the plane".

British Airways have started a trial with selected travellers flying out of French airports.  Invited customers have the option to try the system.  Twenty-four hours before their flight they will be automatically checked in, assigned a seat and receive their boarding pass electronically.

If the trials are a success, the aim is to make the service an option for all customers across the British Airways network by the end of 2013. www.ba.com

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