1 OCTOBER 2012
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Delta Air Lines, now the official airline partner of Chelsea Football Club, has opened the doors of its new Delta 360° Lounge at Stamford Bridge, the London-based soccer team’s Fulham Road home. Located within the Millennium & Copthorne Hotel at Chelsea FC, the lounge will host Delta’s VIP guests on match days and provide a new venue for hotel guests and visitors for breakfast and refreshments.
The 360° Lounge uses Delta and Chelsea FC branding to create a distinct atmosphere. Guests attending games will receive airline-style tickets inviting them to ‘check-in’ for the game at the lounge. An LED-lit ‘runway’ leads visitors to a dedicated entrance where inside they can enjoy top-flight hospitality, see Chelsea players past and present on Chelsea TV and watch the game screened live. Inside they will also learn more about the partnership between the US airline and the Champions of Europe.
The lounge is Delta’s first outside the United States and joins a number of similar dedicated venues that the airline has opened at the home of US sports teams it sponsors. These include baseball’s New York Yankees, hockey's Los Angeles Kings and American football's Minnesota Vikings. All are open to the public outside of match days. www.delta.com www.chelseafc.com
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