1 OCTOBER 2012


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Article from BTNews 1 OCTOBER 2012

WTM adds The Shard

The Shard, likely to quickly become one of London’s most popular visitor attractions in 2013, is one of the many newcomers to World Travel Market (WTM), Excel 5-8 November.  The viewing platform at Western Europe’s tallest building opens 1 February next.  No yet for the Shangri La hotel, but summer 2014 expected.

“The View from The Shard” provides spectacular 40 mile, 360-degree views of London.  Almost twice as high as any other viewing point in the capital, it is the only place you can see the whole metropolis, making it the perfect first stop for visitors to the city. 

A rolling programme of briefings for media and travel trade from the senior team at the attraction will take place on “The View from The Shard” stand (L315) throughout WTM.  The speakers will include Anders Nyberg, CEO; William Mathews, The Shard’s Project Architect for Renzo Piano Building Workshop, and representatives from Event Communications - the attraction's designers. 

The briefings will show CGI footage and offer the opportunity to try one of the high-tech, interactive digital ‘Tell:scopes’ that will be installed providing access to alternative day and night views of the city, and information about surrounding landmarks in 10 languages. www.theviewfromtheshard.com www.wtmlondon.com

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