1 OCTOBER 2012


Readers are invited to add their comments to any story. Click on the article to see and add.


BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.


Email this Page

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
© 2020 Business Travel News Ltd.

Article from BTNews 1 OCTOBER 2012

Air France rebrands

IFTM (International French Travel Market) Paris Expo Porte de Versailles was the launch pad for a series of rebranding and product improvement by Air France.

AF keeps the 'La Premiere' offering for its long haul wide-bodied routes but the airline is now following standard practice with 'Voyageur' becoming ‘Economy’, 'Premium Voyageur' now ‘Premium Economy’, and 'Affaires' switching to ‘Business Class’.

Financially struggling and proud of its French heritage, nevertheless the airline is becoming more and more truly international with even, occasionally, English spoken as the first language. (“We were coming out of London”, the Cabin Services Manager explained!”).

Air France plans to have a common product across all its aircraft during 2014, as far as practical. www.airfrance.co.uk

Index/Home page

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum

No one has commented yet, why don't you start the ball rolling?

Add your comment

First Name
Email Address
Company (Not obligatory)
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.