© 2022 Business Travel News Ltd.

Article from BTNews 24 SEPTEMBER 2012

Ryanair rapped again

Not for the first time Ryanair is in trouble with the ASA (Advertising Standards Authority).  A national press advert in February was headed "Malmo with Ryanair £14.99 one way".

The complainant challenged whether the price was misleading, because they understood that customers paying with a non-Ryanair credit or debit card would be charged an additional fee and the only way to avoid the charge was to pay with a Ryanair payment card, for which consumers had to pay.
Ryanair said consumers could avoid paying the booking fee by making payment using MasterCard Prepaid (redeemable £6 with conditions) or Ryanair's Cash Passport card which had to be loaded with £150 minimum and was subject to various charges.

The ASA noted the footnote stated that the advertised fare excluded "optional fees/charges".  It also raised other question marks and came to the conclusion that the ad breached the Code. www.ryanair.com www.asa.org.uk

Index/Home page

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum