24 SEPTEMBER 2012
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Not for the first time Ryanair is in trouble with the ASA (Advertising Standards Authority). A national press advert in February was headed "Malmo with Ryanair £14.99 one way".
The complainant challenged whether the price was misleading, because they understood that customers paying with a non-Ryanair credit or debit card would be charged an additional fee and the only way to avoid the charge was to pay with a Ryanair payment card, for which consumers had to pay.
Ryanair said consumers could avoid paying the booking fee by making payment using MasterCard Prepaid (redeemable £6 with conditions) or Ryanair's Cash Passport card which had to be loaded with £150 minimum and was subject to various charges.
The ASA noted the footnote stated that the advertised fare excluded "optional fees/charges". It also raised other question marks and came to the conclusion that the ad breached the Code. www.ryanair.com www.asa.org.uk
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