10 SEPTEMBER 2012
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easyJet (EZ) has taken another step forward with its (slight) repositioning in the market place by introducing allocated seating. No longer will EZ passengers need to deal with the undignified scramble for seats. The only losers are likely to be last minute business customers, previously Speedy Boarding (SB), who normally expect to sit towards the front and will now have to take what is on offer.
The new arrangement will be fully implemented across the system by the end of November 2012. Already booked SB passengers will be emailed and asked for their preference.
The airline has been trialling allocated seating since April and over this period more than 800,000 passengers have flown on 6,000 flights.
Travellers who do not wish to select their seat will be placed free of charge. Passengers on the same booking will be seated together wherever possible by easyJet’s reservation system which uses what is claimed to be the world’s most advanced seating algorithm.
Allocated seating continues on the trial services which now become the norm.
There are three bands of pricing:
£12 for extra leg room (front row and exit rows)
£8 for up front seats (row 2-5 on A319 or 2-6 on A320)
£3 for any other seat
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