30 JULY 2012
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Accor has rebranded the Novotel London St Pancras under its Pullman offering, the first UK property for the business traveller oriented brand since its re-launch in 2007. The 312-room hotel is currently undergoing a soft re-launch following refurbishment, with an official unveiling due for September. Its position is ideal, situated on the Marylebone Road halfway between St Pancras and Euston mainline stations.
Accor brought back its Pullman brand in 2007 with the plan to move Sofitel upmarket but still have on offer a quality product into the luxury segment with hotels aimed principally at the executive market.
The brand currently has around 30 properties across Europe, the Middle East, Asia-Pacific and South America, with recent openings including Pullman Bangkok Hotel G, Pullman Gurgaon Central Park, and Pullman Marrakech Palmeraie Resort and Spa. www.pullmanhotels.com
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