London for Travelodge

Travelodge says that it will open seven hotels this month, four being in London, making the chain now claiming to be the capital’s largest hotel brand at the Olympics.

With these new openings (in Balham, Enfield, ExCel and Woolwich) Travelodge has 54 hotels in London (7,024 rooms) and has hit the target it set three years ago of becoming the largest hotelier for the start of the Olympic Games.

A further four hotels are set to open in London after the Olympics with five more scheduled from 2013.  Travelodge’s development team has also identified another 50 locations across London that would be suitable for a new hotel.

According to Travelodge the reason for the expansion is that there is an under capacity of budget hotel rooms in London.  A recent report by hotel industry analyst Melvin Gold has identified that in the capital just 17% of the hotel supply is provided by the branded budget sector, compared to over 28% in UK cities such as Birmingham, Leeds, Manchester and Glasgow.

As well as the four hotels in London, Travelodge is also opening hotels this month at Hemel Hempstead, Cheshire Oaks and Tamworth. www.travelodge.co.uk

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