2 JULY 2012
BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.
The Business Travel News
PO Box 758
Edgware HA8 4QF
+44 (0)20 8952 8383
© 2021 Business Travel News Ltd.
Tower Hamlets Mayor Lutfur Rahman has officially opened the London Whitechapel ibis budget hotel. It is the first UK property to be designed specifically to meet the revitalisation of Accor’s economy hotel segment. This change is currently underway with three brands ‘ibis’, ‘ibis Styles’ and ‘ibis budget’.
Thomas Dubaere, Managing Director, Accor UK & Ireland said, “Last September we announced a change to our ibis offering, to boost each brand’s visibility and market potential. The rebrand is a reinvention of Accor’s economy hotel products and services so they can transcend their market segment and cater for the changes in consumer expectations. The new ‘ibis budget’ brand delivers essential comfort at a modest price and will play an integral role in the overall Accor UK business, helping us to meet our pledge to increase our portfolio to 300 hotels by 2015.
Ibis budget London Whitechapel will be the first hotel to feature the new, state of the art cocoon style bedroom concept with LED-lit showers and touch-sensitive reading lights. Ideal for Stratford and the Olympics it is situated near Whitechapel (which now includes Overground) and Aldgate East Tubes. www.ibishotel.com
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum
No one has commented yet, why don't you start the ball rolling?