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2 JULY 2012

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Article from BTNews 2 JULY 2012

East London Ibis

Tower Hamlets Mayor Lutfur Rahman has officially opened the London Whitechapel ibis budget hotel.  It is the first UK property to be designed specifically to meet the revitalisation of Accor’s economy hotel segment.  This change is currently underway with three brands ‘ibis’, ‘ibis Styles’ and ‘ibis budget’.
 
Thomas Dubaere, Managing Director, Accor UK & Ireland said,  “Last September we announced a change to our ibis offering, to boost each brand’s visibility and market potential.  The rebrand is a reinvention of Accor’s economy hotel products and services so they can transcend their market segment and cater for the changes in consumer expectations.  The new ‘ibis budget’ brand delivers essential comfort at a modest price and will play an integral role in the overall Accor UK business, helping us to meet our pledge to increase our portfolio to 300 hotels by 2015.

Ibis budget London Whitechapel will be the first hotel to feature the new, state of the art cocoon style bedroom concept with LED-lit showers and touch-sensitive reading lights.  Ideal for Stratford and the Olympics it is situated near Whitechapel (which now includes Overground) and Aldgate East Tubes. www.ibishotel.com

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