Boeing hits the road

The visit to London of Randy Tinseth, Vice President Marketing (see issue 14 May), was quickly followed by Jim Albaugh, head of Boeing’s Commercial Aircraft Division, speaking to the Aviation Club at the Institute of Directors.  It is all part of a war of words (and orders) with Airbus, leading up to Farnborough.

Mr Albaugh impressed the packed audience and highlighted how in recent years Airbus had secured 52%, with Boeing on 48% in the narrow-bodied market.  Boeing estimates the commercial passenger jet segment will generate industry sales of US$4tn over the next 20 years, with the single aisle slice being the most significant, contributing US$2tn.

Airbus was first to launch a re-vamped product with the Neo, and quickly gained substantial sales.  Mr Albaugh says that Boeing will have around 1,000 firm orders for the 737 MAX by the end of the year, with announcements very likely to be made at the Airshow.

John Leahy, Airbus’ Chief Operating Officer for customers, says that Boeing is starting a price war. www.boeing.com/commercial

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