Iberia launches ‘Bus & Fly’

Introduced in conjunction with coach operator ALSA, Iberia has commenced what it calls ‘Bus & Fly’ enabling travellers to connect between city points on a single ticket.  Initially it will provide coach travel to Madrid T4 between the Spanish cities of Albacete, Burgos, Lorca, Soria and Valladolid.  All the bus terminals now have an IATA code and appear in global air ticket reservations systems, enhancing their international visibility.  ALSA has been part of the UK’s National Express group since 2005, and is Spain’s leading long-distance coach line operator.

Each day ALSA will offer more than 40 coaches to/from the five cities.  About one-third of all passengers who use the airport are making connections to/from other Spanish cities and other cities elsewhere in Europe.  ‘Bus & Fly’ will strengthen the T4 as a hub for Iberia flights and passengers.  There are plans to extend ‘Bus & Fly’ services to other cities in Spain and in other countries in which both Iberia and ALSA operate.

To streamline the process further, passengers may obtain their boarding cards online and their luggage tags from airport check-in kiosks, and then drop their luggage at Iberia’s express counters number 810 and 811 at Madrid T4. www.iberia.com

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