28 MAY 2012
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It is some 15 years since we launched our first electronic newsletter, and with three years into An Executive Review of Business Travel (AERBT) we thought it was time to move on. Computers have got much faster and can deal with graphics far better, and we now live in the age of handheld PDAs.
The Business Travel News (BT News – www.btnews.co.uk) offers the same 20 weekly news stories as previously, together with COMMENT and 'On the Soapbox' monthly, our leisure page 'On Tour', and monthly cruising and motoring supplements. Plus of course 'AND FINALLY'. A pure text version is available. We intend to continue being sometimes slightly controversial but always readable.
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From a technical aspect we have changed what you see and we have changed the name. But that is it.
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“I was at a major presentation just a few weeks ago where many of the guests did not have English as their first language”, said Editor in Chief Malcolm Ginsberg. “Explaining AERBT was a bit of a mouthful. A change was needed. It has been something we’ve been considering for some time, together with remodelling the web site”.
BT News was launched under the original title in 2009, becoming award-winning and has been noted by the London Evening Standard as “A Must Read”.
“BT News is firmly aimed at the travel provider and the traveller”, he said. “Our readership is now over 100,000 per week. The postbag, if that is the right word for an electronic publication, reflects the diversity of the circulation. Airport directors and airline bosses, politicians, travel organisers, financial houses, the media and, most important of all, the regular business traveller.”
SMS (Society Media Services), the Bristol-based advertising network specialising in developing web sites, has been appointed advertising representatives. www.socmedia.co.uk
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