28 MAY 2012

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Article from BTNews 28 MAY 2012

The Business Travel News launched

It is some 15 years since we launched our first electronic newsletter, and with three years into An Executive Review of Business Travel (AERBT) we thought it was time to move on.  Computers have got much faster and can deal with graphics far better, and we now live in the age of handheld PDAs. 

The Business Travel News (BT News – www.btnews.co.uk) offers the same 20 weekly news stories as previously, together with COMMENT and 'On the Soapbox' monthly, our leisure page 'On Tour', and monthly cruising and motoring supplements.  Plus of course 'AND FINALLY'.  A pure text version is available.  We intend to continue being sometimes slightly controversial but always readable.

Make sure that newsletter@btnews.co.uk is on your ‘white list’, especially if you have subscribed and it is not received.

Please visit The Business Travel News stand 746 (opposite the Qatar Airways sponsored lounge) at Business Travel Market.

From a technical aspect we have changed what you see and we have changed the name.  But that is it. 

Our email newsletter, which is basically the short BT News weekly index, gets sent to over 40,000 addresses all over the world midnight Sunday UK time.  We do not use these email addresses for anything else, and we do not pass on to third parties.  You can sign up to receive this free of charge on our web site by just entering your email address on the subscription page.  

“I was at a major presentation just a few weeks ago where many of the guests did not have English as their first language”, said Editor in Chief Malcolm Ginsberg. “Explaining AERBT was a bit of a mouthful.  A change was needed.  It has been something we’ve been considering for some time, together with remodelling the web site”.

BT News was launched under the original title in 2009, becoming award-winning and has been noted by the London Evening Standard as “A Must Read”. 

“BT News is firmly aimed at the travel provider and the traveller”, he said.  “Our readership is now over 100,000 per week.  The postbag, if that is the right word for an electronic publication, reflects the diversity of the circulation.  Airport directors and airline bosses, politicians, travel organisers, financial houses, the media and, most important of all, the regular business traveller.”

SMS (Society Media Services), the Bristol-based advertising network specialising in developing web sites, has been appointed advertising representatives. www.socmedia.co.uk 

Welcome to BT News, and enjoy.  It is published on the world wide web midnight in the UK on a Sunday evening.

 

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