Airline trolleys

Don’t be alarmed if on your next flight you see a somewhat re-modelled airline trolley-cart staring at you.  Eyelevel, a UK-based supplier of luxury products to private jets and luxury airlines, is now focussing on the commercial airline market and has launched Cartmax as an attractive point of sale proposition.  It is provided as a flat packed, fold-out, recycled, cardboard unit that sits within the deep tray compartment of the trolley.

Matthew Delamere, Managing Director of Eyelevel explains, “People buy with their eyes and retail in general has always provided strong points of sales for their goods.  You’d never see a supermarket display products without graphics to attract attention, and Cartmax simply takes this proposition and puts it on aircraft.” 

A number of airlines are already considering trials and Matthew is aiming for initial on-board tests to begin in May.  UK airline Flybe has already seen the product and is currently reviewing the potential.  Raymond Kiersey, General Manager of Inflight Sales at Flybe commented: “Airlines are always looking at means of developing ancillary revenue and it seems that Cartmax could offer great potential for increased revenues which is why we’re reviewing trials.” www.eyelevelmedia.com

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